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Our brand name and logo-type have both historic and symbolic ties to the sport: Volant was drawn from 16th century in France where the game was known as Jeu de Volant, meaning 'The Game of Flight'.
Today, Volant is defined as “the ability to fly or characterised by flight” and is in direct correlation to how we feel as players when we take to the court. Volant is also know to the French as the shuttlecock itself.
Volant’s brand logo was derived from the negative spaces between the feathers of the shuttlecock, tying it back to our sport and representing the subtlety behind our brand’s look and feel.
Our brand's unique details allow badminton players to wear and use our gear proudly anywhere, knowing that there is a larger vision and deeper meaning as to why they’re wearing it.
It also allows for the non-badminton player to comfortably and confidently wear their Volant gear as everyday wearwith pride - even if they haven’t yet been exposed to the sport.
