We have a genuine love for the sport
and a unique brand story
that revolves specifically around what it means to be a badminton player, but can also be appreciated by those who aren’t.
Our company name and logo have both historic and symbolic ties
to the sport: Volant
was drawn from 16th century in France where the game was known as Jeu de Volant
, meaning 'The Game of Flight'
is defined as “the ability to fly or characterised by flight”
and is in direct correlation to how we feel as players
when we take to the court
is also know to the French as the shuttlecock itself.Volant’s
brand logo was derived from the negative spaces between the feathers of the shuttlecock
, tying it back to our sport and representing the subtlety
behind our brand’s look and feel.
These unique details that form our brand allow badminton players to wear our clothes proudly everywhere
they go, knowing that there is a larger vision and deeper meaning
as to why
they’re wearing it.
The name Volant
and the design of our logo also allows for the non-badminton player
to comfortably and confidently
wear their Volant
apparel as everyday wear
even if they haven’t yet been exposed to the sport.